Improving the User Experience and empowering innovation by building a digital strategy for Home Safety
Introduction
As UX Lead for Home Safety at Philips Domestic Appliances, my role balanced execution and strategic enablement.
I contributed to the design of new app features while also developing a scalable series of innovation workshops and workflows.
Brief
Develop a digital innovation trajectory for the Home Safety category to ensure it remains competitive, relevant, and forward-thinking. This included helping the team explore the holistic user experience, identify emerging trends, assess the competitive landscape, and envision future opportunities in smart home safety.
“How can we position Home Safety as a truly innovative category, by leveraging emerging technologies and designing a clear path forward?”
Outcome
A self-sufficient set of workshops and workflows enabling the team to independently develop an innovation strategy roadmap.
Client
Philips Home Safety (Versuni)
Role
UX Lead
UX designer
Services
This project is under NDA 🔒
I am happy to discuss my role as a UX Design Lead at Philips Home Safety over a call. Get in touch at iriselineritsma@gmail.com and we’ll speak soon!
Process
Self sufficient workshops
As I was not able to guide the innovation process myself, I created a framework that empowered the team to define and drive their own innovation strategy roadmap, ensuring progress could continue independently and sustainably.
Story telling & easy-to-understand early-phase concepts
In the early stages, a few opportunity areas emerged. To help the team communicate these to stakeholders from Marketing, Business, and Design, I created simple illustrations. These were intentionally kept high-level to avoid premature objections, as the concepts were still in an early phase.
UX Design & UX analysis
Besides focusing on the innovation, I also worked on developing and maturing existing and new features of the app; the exact screens that I worked on cannot be shared yet, as the features are still in development.
*These are dummy screens to illustrate the fidelity of the final deliverable.
UX analysis: analysing best practices and things to avoid of competitors and parallel markets
Philips Home Safety
Feel safe. Feel home.
