Hi, I’m Iris!
A UX Designer & Strategist based in Amsterdam. I help teams turn complexity into clarity by designing experiences that feel intuitive, contextual, and quietly smart.
I thrive in early-stage innovation, blending high-level thinking with practical design execution. From surfacing key user insights, running cross-disciplinary workshops, to shaping digital innovation roadmaps, I move fluidly between strategy and design.
My work is based on understanding real-world context, what users are doing, feeling, and expecting, and shaping systems that respond with clarity, empathy, and purpose.
With a background in Industrial Design, I am able to make complex, cross-platform experiences feel intuitive, seamless, and human.
If you’re building products that need to work across platforms, places, and people’s lives, I’d love to connect.
Say hi! 👋
At iriselineritsma@gmail.com or LinkedIn
Honors
2023 / Dezeen / Featured SlowMo (Special Projects)
2023 / Fast Company / Featured SlowMo (Special Projects)
2023 / Design Week / Featured SlowMo (Special Projects)
2021 / Yanko Design / Featured Pivot
2021 / Render Weekly / Featured Pivot
2019 / iF Design Talent Award
2019 / Interaction Awards / Finalist
2019 / Interaction Awards / Shortlisted
2018 / The James Dyson Award / National runner up
2018 / Core 77 / Award Runner Up
2018 / Braun Prize / Special Mention
2018 / Conference / Participatory Design
2017 / Patent / Prosthetic design
2017 / BlueDot Design Award / Publics' choice
2016 / Dutch Design Week / Exhibitor
2016 / SLEM Seminar, footwear and health technology / Speaker
Experience
Philips Domestic Appliances
UX Design Lead - Home Safety (contractor)
2024 - 2024
UX Design Lead - Garment Care (contractor)
2023 - 2024
Canyon Bicycles GmbH
Designer (contractor)
2022 - 2023
Special Projects
Project Lead, Product Design, UX Design, Design Researcher (contractor)
2021 - 2022
SLIMDESIGN
Product Design & UX Design
2020 - 2021
NVGTR
Product Design & UX Design (contractor)
2020
Above
Product Design & Interaction design
2019 - 2020
VanBerlo & CAHAG
Graduate Design Intern
2019
And outside of work?
When I'm not at work, you’ll likely find me outdoors, staying active, exploring new places on foot with my camera, climbing, running, or diving into one of my newly discovered creative hobbies.
Wanna know more? Download CV
Ready to collaborate?
Let’s chat about working together! Drop me an email or reach me at any of the below options.
+31649861280
iriselineritsma@gmail.com